Knorr Packaging Style Guide

Use this as a recipe book, not a rulebook

Consider this style guide as your step-by-step recipe for designing the most effective packaging for Knorr.

It will help you to craft and develop effective, brand building packs that breathe life into the Knorr brand in ways that will resonate with your market.

In today’s world, our packaging is the single most important point of contact with consumers.

To succeed, our packs should:

• Look distinctive and memorable – and be recognisably from Knorr

• Aid consumer navigation

• Bring Knorr’s naturalness and foodiness to life.