Our Colour Palette

Green is fundamental to our brand, driving our sense of naturalness, fresh and real ingredients. To us, green is more than just a colour, it allows us to take ownership of our most essential equity – Knorr is Natural.

Tied to our brandmark leaf, our use of green flexes into our specially created backgrounds, our photography and textures.

Green allows our pack, our entire portfolio and full shelf-line up, to stand out and say – ‘Knorr owns Green’, strengthening brand recognition.

Green is our primary brand colour. Our green logo and selected backgrounds are used to reinforce the brand and for consistency across our packaging, unless otherwise specified.

White is used to complement the green, to deliver a crisp freshness and stand-out against the green.

Our supporting colours should be natural, vibrant and modern. We take inspiration from the colours of our fresh natural, ingredients.

You should also consider market specific needs and local tastes.

These secondary colours are used to help with varianting and to aid navigation between products and ranges.

The supporting colours should strengthen the foodiness and naturalness of the pack, and always work in harmony with our green wooden backgrounds.

Brighter colours can be used, but only if they still feel natural and do not make the packaging seem artificial.

Supporting colours should never overwhelm our green branding.

Our supporting colours are used on the Variant Panel to aid navigation between products and ranges.