The Knorr Logo

Our brandmark is made up of 3 elements that are only ever used collectively – never as individual elements. The Knorr wordmark sits centrally on our brand leaf, with our founding date and heritage tucked neatly above the wordmark.

They come together to create our brandmark and provide an ownable asset for consumer recognition.

The green leaf brandmark will sit on a green background and we have a number of proven colours to ensure that the logo stands out from its surroundings without ever using highlights, shading or drop shadows.

Our brandmark set up should never change, with our brand leaf always in Knorr Green, the wordmark in Knorr White and the heritage text in Knorr yellow. The yellow is only an accent colour within our brand mark and should never feature prominently anywhere else on pack.

The brandmark should always appear at the top left of the pack and large enough to aid consumer navigation and recognition at the shelf.

The logo will always be shown as a whole, never overlapped or cut off by the sides or top of the pack.

Our products come from Knorr and descriptors or range names should never dominate, or be given more importance that the brandmark. For example, variants should not appear so strongly that they feel like sub-brands that distract form the Knorr brand identity.

The key principles of position on pack and size are relevant for all of our global brandmarks and care should be given to how you apply it to ensure consistency and reinforce shelf presence and consumer familiarity.